Questions about the 2021 Innovation Challenge? Email prepareri@skillsforri.com

Problem

As we look to become the bank of Generation Z and beyond, we need to explore new and innovative ways to capture this segment’s attention and let them know we’re not their typical parents’/grandparents’ bank. Currently, Citizens is conducting significant market research into the Generation Z population, who are characterized as being tech-savvy and digital natives, risk averse, independent yet competitive, and valuing authenticity and strong, personal relationships. Our goal is to become the bank of choice for this population, by creating relationships very early on in their financial journeys (e.g. high school) and solidifying them as long-term banking customers.

To address the above problem, Citizens is seeking research and recommendations on the following topics:

  • What does Generation Z look for in companies and, specifically, in banking/financial institutions?
  • How can we design and deliver financial readiness programs that are fun and exciting, utilizing innovative techniques (e.g. gamification)?
  • What potential partnerships could Citizens explore that would capture the attention of Generation Z customers?
  • What incentives could we offer that would entice them to grow their financial relationships with us?
  • Is there anything else that Citizens would need to consider (e.g. risks, competitors) in order to implement the above?

Mission Statement

Bringing banking to a new generation through an engaging, incentivized program that will teach the youth vital information about financial literacy while navigating the world of finance. Our slogan: leading the way for the generation of today.

Corporation Departments

Marketing & Communication

  • Anna Petro
    West Warwick Senior High School
  • Jack Ryan
    Lincoln Senior High School
  • Miyah Monteiro
    Lincoln Senior High School
  • Starlynn Allen
    William M. Davies Jr. Career-Technical High School

Business & Finance

  • Dangell Bobadilla
    Charette Charter School
  • Kimberly Salinas Sanchez
    William E. Tolman Senior High School
  • Oscar Aquino
    Providence Career and Technical Academy
  • Senny Tounkara
    RI Nurses Institute Middle College

Research & Development

  • Ashley Hardy
    William E. Tolman Senior High School
  • Connor Stubbs
    Exeter-West Greenwich Regional High School
  • Luis Martinez
    William M. Davies Jr. Career-Technical High School
  • Ryland Dyer
    Coventry High School

Leadership

  • Kairy Gonzalez
    William M. Davies Jr. Career-Technical High School
  • Alexa Drainville
    Smithfield Senior High School
  • Ian Kiernan
    Ponaganset High School
  • Elizabeth Adeyefa
    Toll Gate High School
  • Jayram Suryanarayan
    North Kingstown Senior High School

Contacts

Mentors

Coming soon

Business Coaches

Noel DeJesus

College & Diversity Recruiter, Citizens Bank

Anthony Holehouse

Sr. Project Analyst, Citizens Bank

David Tarantelli

Vice President, Real Estate Operations Systems Citizens Bank

Sean Corcoran

Head of Campus Recruiting & Early Career Programs, Citizens Bank